Flexible Engagement Pricing Models to Maximize ROI
Pricing Options
TAXI
TASK-BASED
I need a few quick deliverables done
on average
1.5x the Deliverables at 1/2 the Cost
Key Benefits
You own the strategy and metrics. We do the work to make you successful
Fill in the deliverable gaps in your existing marketing plan
No strings attached. Pay as you need per deliverable
Leverage the right skill and right subject-matter expert as needed
Reduced deliverable cost by one-half to one- fourth
We interview the client to understand the budget and single or multiple one-time deliverable requirements
We scope the work and issue a quote based on time and cost per deliverable
Our marketing team starts working on the deliverables and engages with the client as needed
We project-manage the work based on standup meetings, reviews, and progress reporting.
We deliver the final deliverables
Examples suited for this model are our level-1 & 2 services-based deliverables such as blogs, articles, sales collateral, presentations,website development,social media pages,graphics etc.
TAKEOFF
SKILL-BASED
I need ongoing enablement services for my team
on average
2x the Productivity at 1/3 the Cost
Key Benefits
You own the strategy and metrics. We do the work to make you successful
- Fill in the skill and resource gaps in your existing marketing team
- Acquire a skilled resource commitment per week for 1-year or beyond
- Leverage the right skill and right subject-matter expert as needed
Reduced headcount cost by one-half to one-third
- No benefits or payroll taxes costs
- No management overheads or performance reviews
- No facilities or IT expenses
- No legal risks
We interview the client to understand the skills required per a job description (JD) or take a pre-drafted JD from the client
We staff a resource in our offshore office with the required skill set and experience, or if we already have one, we allocate it to the client for a fixed number of hours per week
The resource becomes a committed headcount working for the client,just like an in-house marketer working with the client’s marketing team
The resource works on-site from our remote office under a local supervisor
We work with the client to set the weekly priorities and milestones and project manage the work based on standup meetings, reviews, and progress reporting
Examples suited for this model are our level-1 & 2 services such as web developers and admins, graphics designers, social media managers, PPC and SEO experts, email marketers etc.
AFTER BURNER
GOAL-BASED
I need to handoff one or more areas or run full marketing
on average
3x the Results at 1/2 the Cost
Key Benefits
We co-own the marketing strategy and metrics and do the work to make you successful
- Fill in the skill and resource gaps in your existing leadership and marketing team
- Acquire a fractional chief marketer and skilled pool of resources commitment for 1-year or beyond
- Leverage a mix of subject-matter experts ongoing basis
- Reduced budget and headcount cost by one-half
- No benefits or payroll taxes costs
- No management overheads or performance reviews
- No facilities or IT expenses
- No legal risks
We interview the client to understand the business and marketing goals, budgets, and metrics to chase
Our leadership engages to put a strategy and integrated operational plan for the right areas or the entire marketing initiative
We build or assemble a virtual marketing team with the right skillset under a chief marketer
We start executing per the urgency to achieve the goals and deploy the tools and processes necessary to achieve the target metrics and success
We work with the client’s marketing team as an extended team, or a completely independent team, as needed
We work with the client to set the weekly priorities and milestones and project manage the work based on standup meetings, reviews, and progress reporting
We track the overall metrics and do the executive reviews to show the overall business impact
Examples suited for this model are our full-stack marketing level 1, 2, & 3 services such as brand growth, demand/lead generation, press analyst impact, thought leadership etc