FULL-STACK MARKETING

B2B Marketing Services

Marketing Strategy

Mach 01 acts as a marketing strategy consultant working with your CMO or VP of Marketing or can come up with a tailor-made marketing strategy for you with a marketing roadmap, go-to-market plan, and suggested marketing priorities for better ROI within a set budget.

  • Full funnel marketing strategy including marketing, inside and outside sales gluing for pipeline building
  • Digital marketing strategy including web, social media, search, display, and email

  • Branding strategy including segmentation, target audience, brand positioning, and tracking

Brand Awareness

We can define your brand from scratch based on market research and analysis or take it to the next level through brand positioning strategies and by expanding the brand exposure to the right target audience.

  • Brand assets including logo design, pallet colors, imagery

  • Brand messaging including tag lines, keywords, content assets

  • Brand promotion including website, social media, email, ads, SEO, ABM

Demand & Lead-Gen

Mach 01 is an expert in building a multi-channel lead generation program along with trigger events, campaigns, lead-flow funnel, scoring, lead generation tools, tracking automation, and ROI analysis.

  • Top-of-funnel MQL lead-gen including tradeshows, field events, webinars, gated content, ABM

  • Mid-of-funnel SAL lead conversion, nurturing, and SDR/BDR enablement

  • Bottom-of-funnel SQL opportunity creation, sales enablement and pipeline generation

Sales Funnel Automation

Just building a marketing-sales funnel is not good enough. Mach 01 steps in for building the right lead flow process with clear prioritization, velocity, and traction is critical for generating the desired revenue impact.

  • Pre-MQL contact filtering, post-MQL automated lead scoring, and grading process for clear prioritization

  • Life-of-a-lead flow tracking for proper velocity and conversion with process stages and metrics

  • Lead qualification and disqualification criteria and automatics lead routing, assignment, and notification

Sales Pipeline Growth

Mach 01 works with your in-house sales team to help grow the sales pipeline to help achieve sales targets and new business or new logo goals.

  • A robust account-base marketing (ABM) attack strategy with sales

  • Field and channel events support and offer campaigns for business development

  • Complete industry tradeshows planning and management for quality leads

Content Writing & Distribution

Producing high-value content and sales collateral in the IT and tech industry requires deep domain expertise, buyer persona understanding, and the right messaging. Mach 01 have you covered, and we have produced hundreds of high-quality content assets.

  • Brand and demand-oriented messaging framework and value-based selling focus

  • Executive, sales, and technologists content including presentations,  videos, infographics, case studies, business briefs, solution briefs, tech briefs, app notes, data sheets, eBooks, and more

  • Evangelism, nurturing, and SEO CTA content, including blogs, articles, and reports

Email Marketing

Our team can design and draft compelling emails for your ABM, targeted, offer, and outreach email campaigns using the right personalized touch and generating the desired response.

  • Email framework and cadence design with a template, message drafting, and banner graphics

  • CTA design and development as an offer

  • Email effectiveness metrics measurement such as opens, bounces, and click-to-open ratio

Digital and Social Media

Mach 01 can take your business to the social media world or take your social media presence to the next level through not just a quantitative but qualitative followers.

  • Social media page design and management such as LinkedIn. Twitter, Facebook and YouTube

  • Social media post designs and posting

  • Social media post impressions and followers’ growth based on the target geographies and customer personas

Website & Content Hosting

Mach 01 can give your brand a new face by designing your corporate website that is way more than just a website. We design websites that attract prospect traffic, host your content, and generate leads.

  • Complete brand revamp through website creative design, coding, staging, and production

  • Content web libraries, landing pages, portals, and gated/ungated content

  • SEO programming and tagging for traffic and Google ranking

Search Engine Optimization

Get found by your target customers through Google searches as more and more educated buyers research their solutions and vendors online.

  • Complete SEO strategy for economical organic web traffic growth

  • Keyword research, baselining, web programming, tagging, and testing

  • SEO results tracking for Google page 1-3 rankings and growth

Paid Media & PPC Ads

Stay on top of Google searches and always come up before your competition does. Chase your target customers through display ads.

  • Search and display ad design for pay-per-click (PPC) ads

  • Compelling messaging, graphics, and ad management per set budgets

  • ROI and conversion tracking and reporting

Creative & Graphics

Almost every marketing deliverable needs graphics and creative design but it is expensive and time-consuming to get those done. Mach 01 can meet your daily and weekly graphics needs in a much more cost-effective and scalable way.

  • Quick graphics for email banners, website popups, webinars, newsletters,  and blogs

  • Website graphics, landing pages, logo, brand assets, print media, and template designs

  • Tradeshow and event booth graphics design and flyers

Webinars & Panels

Mach 01 can jump-start your webinar program from scratch for low-cost lead generation and high-value thought leadership and evangelism.

  • Complete webinar strategy, roadmap, and topic suggestion

  • Webinar platform selection, configuration, management and subscriber growth

  • Webinar outline, abstract, promotion, registration and delivery

Events & Tradeshows

Expand your sales reach and horizons and elevate your brand through leading industry tradeshows and field and partner events. Mach 01 can handle your smallest to the largest event.

  • Event strategy, research, planning, roadmap, signup and external coordination

  • Booth or backdrop design, construction, signage, collateral, giveaways, logistics, and on-the-floor supervision

  • On-the-floor lead generation and brand promotion

Press & Media

Although Mach 01 is not a PR firm we can work with leading PR and media firms or enable your in-house PR team in terms of advising the right strategies for brand promotion, corporate communication, and thought leadership projection.

  • Press release drafts writing, newswire placement, and circulation for reprints and exposure

  • Articles outline and drafting and editorial placement working with third-party PR firms

  • Monthly newsletter templates, drafting, and delivery to your target database, customers, and partners

Analyst Relations

Dealing with the analysts is not easy. Mach 01 can manage your complete AR strategy and get you mentioned in the key analysts’ research through a multi-touch AR program.

  • Analyst firm research and selection within a set budget

  • Analyst presentations, weekly and monthly analyst briefings and inquiries, webinars, and customized reports

  • Analyst research placement and rankings for credibility building

Service Levels

Level-3 (Premium) Services

Level-3
(Premium) Services

Lead Gen

  • Marketing qualified leads (MQL)

  • Webinar program leads

  • Tradeshow management and leads
  • Partner field events
  • Website conversions
  • Gated content leads
  • Account-based marketing (ABM)

Sales Funnel

  • Buyer journey
  • Marketing-sales funnel design
  • Lead to deal process
  • Lead scoring & grading
  • Lead disposition & tracking
  • Key conversion metrics

Pipeline

  • Lead nurturing
  • Sales qualified leads (SQL)
  • Sales opportunities mapping

  • Sales pitch & training

  • Pipeline tracking

Level-2 (Value-Add) Services

Level-2
(Value-Add) Services

Brand

  • Ideal customer personas
  • Brand positioning
  • Website & logo design
  • Social media influence
  • Email and ad targeting
  • Press and media presence
  • CXO content
  • Analyst relations

Communication

  • Corporate messaging
  • Thought leadership
  • Press releases
  • Corporate newsletter
  • Social media campaigns

  • Email campaigns

Demand

  • Product & services messaging

  • Sales & partner enablement

  • Blog posts & media articles

  • Email campaigns

  • Events & tradeshows

  • Search and display ads

  • Webinars and registrations

  • Web traffic & social media

Content

  • Product & services messaging

  • Corporate content

  • Product & service content

  • Partner & solution content

  • Content management (CMS)

  • Content gating & syndication

Sales Enablement

  • Sales training

  • Sales collateral development

  • Field events support

Partner Enablement

  • Partner & channel training

  • Partner collateral development

  • Field events support

Level-1 (Basic) Services

Level-1
(Basic) Services

Creative

  • Social media post designs

  • Email banners

  • Inhouse simple videos

  • Website and landing pages

  • Website popups

  • Tradeshow booth graphics

  • Icons, logo, and brand images

  • Template designs

  • Flyers and other assets

Web

  • Website maintenance

  • Staging, QA, production

  • Website content posting

  • Website popups

  • Security and speed enhancements
  • SEO page programming

  • Ongoing basic enhancements

  • Forms and chat widgets

  • Plugin integrations

  • Google analytics monitoring

Search

  • SEO strategy & execution

  • Keyword research

  • Onpage/offpage SEO

  • Acquiring backlinks

  • Content recommendations for public blogging

  • Social media and other recommendations

  • PPC search and display ads

  • Tracking organic rankings and ad performance

Achieve Your Goals

Services

Find out about all the marketing services we provide

Portfolio

Glance through some of the work we did for our clients

Pricing

Learn about the engagement models that suit your needs.